Rising Ghanaian music composer and performer, Sefadzi Abena Amesu popularly known as S3fa has added her voice to the ongoing topic of discussion.
According to the Black Avenue record label singer, the cliche by many that TikTok is playing a vital role in the Ghana music industry, making songs go viral is a fallacious statement.
In her opinion, TikTok is doing more harm than good to the industry, ‘it’s killing the industry’ and this is because if you release a song without carving a dance challenge for it, your song has nowhere to go.
She made this comment on “Ultimate Fm” after a popular Ghanaian TikTok celebrity, Asantewaa insinuated that TikTok is now the best platform to promote music and they (TikTokers) are now the best plugs (board of directors) for music promotion.
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